Web Banner
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.
The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through". In many cases, banners are delivered by a central ad server.
When the advertiser scans their logfiles and detects that a web user has visited the advertiser's site from the content site by clicking on the banner ad, the advertiser sends the content provider some small amount of money (usually around five to ten US cents). This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place.
Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer's interests.
Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidth. (Of course, the purpose of the banner ad is to attract attention. Without attracting attention, which makes it annoying, it would provide no revenue for the advertiser or for the content provider.) Newer web browsers often include options to disable pop-ups or block images from selected websites. Another way of avoiding banners is to use a proxy server that blocks them, such as Privoxy.
Web banner adverts are restricted by high cost and limited physical banner area.
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Banner pada website (tak terkecuali situs blog) merupakan salah satu komponen penting untuk meningkatkan traffic (pengunjung) pada situs kita. Tampilan banner yang menarik akan membuat pengunjung saat pertama kali membuka situs kita tidak segera menutup browsingnya. Selain itu banner merupakan halaman yang pertama kali terlihat oleh pengunjung situs, sehingga bila tampilan banner kurang menarik akan mempengaruhi minat pengunjung untuk menjelajahi seluruh isi halaman situs.
1. Banner dari Adsense Google
Banner yang kita peroleh dari adsense google (ukuran 728 x 90) menjadi pilihan utama bagi anda yang saat ini sedang menjalankan bisnis adsense. Selain materi banner yang ditampilkan cukup menarik (otomatis sesuai isi situs yang kita buat), hal ini juga akan meningkatkan "klik" iklan adsense (berarti dollar akan banyak masuk ke kantong nih!). Adsense google menyediakan banyak pilihan banner (728 x 90 dan 468 x 60) dan gambar, silahkan lihat di sini!.
2. Banner dari Link Affiliates
Bagi anda yang mengikuti bisnis affiliates (sebaiknya melalui affiliates provider seperti Commision Junction, Clickbank, Linkshare atau Amazon.com), banner pada website dapat menggunakan banner yang disediakan oleh perusahaan dimana kita bergabung sebagai publishernya. Selain materi banner atau gambar yang disediakan cukup banyak dan beragam, juga dapat menjadi lahan bisnis yang menjanjikan (mendapat komisi kalau ada visitor yang membeli produk / jasa melalui link situs atau banner yang kita pasang).
Beberapa contoh banner affiliates yang saya pasang di situs blog:
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